Quantzig, a data analytics and business intelligence firm, recently helped an e-commerce retailer optimize their marketing campaigns with an AI-powered marketing attribution solution. The solution provided the retailer with insights into the effectiveness of specific marketing channels and allowed them to better allocate their marketing budget. As a result, the retailer was able to boost their campaign performance and increase revenue. But this isn’t the only way artificial intelligence (AI) is transforming businesses — Amazon and Qualtrics have also applied AI technology to review customer feedback and market research, while Groove.ai is launching an AI-powered marketing automation and content creation platform in August 2024 and Disprz has raised $30 million for its AI learning platform. AI is revolutionizing the way businesses operate and interact with their customers, helping them to generate powerful insights, automate tasks, and ultimately achieve a higher rate of success.
Quantzig Empowered an E-commerce Retailer with AI-Powered Marketing Attribution Solution to Optimize Campaign Performance
Source: PR Newswire (businesswire.com)
AI Summary:
Quantzig, a data analytics and business intelligence company, helped an e-commerce retailer optimize their marketing campaigns with an AI-powered marketing attribution solution. The solution provided the retailer with insights into the effectiveness of various marketing channels and helped them allocate their marketing budget more efficiently. As a result, the retailer was able to improve their campaign performance and increase revenue.
Amazon Debuts AI-Powered Review Highlights
Source: Pymnts.com (pymnts.com)
AI Summary:
Amazon has launched a new feature called “AI-Powered Review Highlights” that uses machine learning to identify and highlight the most relevant information in customer reviews. The feature aims to make it easier for customers to quickly understand the key takeaways from reviews without having to read through them all. Review Highlights are currently available in the US and will expand to other countries soon.
Qualtrics Announces General Availability of new AI-Powered Qualitative Research Tools That Provide Smarter, Faster Insights
Source: Business Wire (businesswire.com)
AI Summary:
Qualtrics has announced the general availability of new AI-powered qualitative research tools that provide smarter, faster insights. These tools enable researchers to analyze open-text feedback more efficiently and effectively, allowing them to uncover deeper insights and make more informed decisions. The tools include sentiment analysis, topic modeling, and text categorization, which can help businesses gain a better understanding of their customers and improve their products and services.
Groove AI Mike Filsaime Content Marketing Automation Platform Reveal by Muncheye
Source: Yahoo Finance (finance.yahoo.com)
AI Summary:
Groove.ai, a marketing automation and content creation solution powered by AI and created by Mike Filsaime, will be released on August 14, 2024. The platform uses advanced AI technology to revolutionize marketing, copywriting, website design, and customer interactions. Groove.AI automates everything from email campaigns to sales funnels, allowing marketers to focus on creating powerful content and campaigns for their clients or their own businesses. With Groove.AI’s AI-generated content, marketers can produce high-quality materials without hiring specialized writers. The platform offers various pricing plans to cater to different user preferences, including a lifetime deal and a discounted launch price.
Disprz: AI-Powered Learning And Skilling Suite Company Closes $30 Million
Source: Pulse 2.0 (pulse2.com)
AI Summary:
Disprz, a learning and development platform, has raised $30 million in a funding round led by Indian private equity firm, Iron Pillar. The funds will be used to expand the company’s offerings and increase its global presence. Disprz’s platform provides training and upskilling services for employees in various industries. The company has seen significant growth in recent years and plans to continue expanding its services to meet the growing demand for remote learning solutions.
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