As businesses continue to push the boundaries of technological progress, AI is leading the way. From personalized product recommendations to real-time alerts for potential trading opportunities, AI is transforming the way we do business and already playing an integral part in the continued success of many industries. Companies including BigCommerce, Zefr, Meta, Freshworks, PayPal, Acuity Trading and Luxury Presence have embraced AI, utilizing it to improve customer experience, enhance brand safety, reduce operational overheads, and increase profit margins. As AI continues to evolve and transform the business landscape, it’s clear that those who embrace it will reap the rewards. Here are this week’s AI-powered marketing technology releases.
Zefr + Meta expand AI-powered Brand Suitability Measurement to the Instagram Feed, Additional Languages
Source: Business Wire (businesswire.com)
AI Summary:
Zefr and Meta are expanding their AI-powered brand suitability measurement to the Instagram feed, as well as adding support for additional languages. The technology will help advertisers ensure that their ads are placed in a suitable context on Instagram, and will now be available in French, German, Spanish, and Portuguese in addition to English. The expansion is expected to improve brand safety and increase ad effectiveness for companies advertising on Instagram.
Freshworks Unveils AI-Powered Customer Service Suite with Freddy Generative AI Integration
Source: MarketScreener (marketscreener.com)
AI Summary:
Freshworks announced that they have launched a new customer service suite that includes integration with Freddy Generative AI. This AI powered suite includes customer engagement and customer experience features that enable customer service teams to provide faster response time and better customer outcomes. Some of the features include automated call routing, chatbot integration, and natural language processing for handling complex customer queries. The AI technology helps to reduce operational overheads and drive customer satisfaction.
PayPal to launch AI-driven assistant – Bank Automation News$141M in Funding to Expand Multi-Modal AI Research and Product Deployment
Source: Bank Automation News (bankautomationnews.com)
AI Summary:
PayPal is set to launch an AI-driven assistant which aims to provide customers with a more personalized experience in dealing with payments. The assistant will collect information from customers’ past transactions and use AI to pre-determine future purchases. It will also provide alerts when payments need to be made, suggesting when and how customers should pay. The AI assistant aims to provide a simpler, more automated and enjoyable payment experience for PayPal customers.
Acuity Trading launches AI-driven NewsIQ tool for brokers, traders – IBS Intelligence
Source: IBS Intelligence (ibsintelligence.com)
AI Summary:
Acuity Trading has launched a new AI-driven tool called NewsIQ that enables brokers and traders to identify trades quickly and accurately. The tool uses machine learning algorithms to analyze news, press releases, investments, and other business analytics in order to create a more effective trading workflow for users. NewsIQ provides users with real-time alerts when market conditions change, highlighting trades and potential opportunities. NewsIQ also includes a dashboard for analyzing performance metrics to help traders make better-informed decisions.
Luxury Presence Unveils Presence Copilot™, A New AI-Powered Mobile Platform for Real Estate Agents and Announces $19.2M in Series B-1 Funding
Source: Business Wire (businesswire.com)
AI Summary:
Luxury Presence has unveiled Presence Copilot™, an AI-powered mobile platform for real estate agents, as well as announcing $19.2M in Series B-1 funding. Presence Copilot™ allows agents to access a suite of mobile-first tools to manage their leads, engage with clients, and increase their referrals, all from the convenience of their mobile device. The $19.2M in Series B-1 funding is expected to help drive the expansion of Presence Copilot™ and Luxury Presence’s growth in both the US and international markets.
BigCommerce To Launch New Google Cloud AI-Powered Ecommerce Features
Source: Business Wire (businesswire.com)
AI Summary:
BigCommerce, an e-commerce platform, has announced that it will launch new AI-powered features on Google Cloud to improve its e-commerce capabilities. The new features will include personalized product recommendations, search functionality, and customer insights. These features are expected to enhance the overall customer experience and increase sales for businesses using the platform.
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