Customer experience, email assistants, programmatic ad fraud detection and more in this week’s roundup of AI products. Marketing technology is experiencing an upsurge in artificial intelligence (AI) integration. ChatGPT’s launch caused the topic, which had been a part of many products for a while, to become extremely popular. With each passing day, there is a growing number of AI-powered solutions being announced.
MetaVERTU’s integration of ChatGPT has also paved the way for AI-driven luxury. By incorporating advanced AI technology into their devices, MetaVERTU is offering a new level of sophistication and innovation that sets them apart from other smartphone brands. This integration has opened up new possibilities for luxury brands to incorporate AI into their products and services, providing customers with a unique and personalized experience.
Movable Ink is launching a new feature called “Generation Model” that uses OpenAI’s GPT-4 large language model (LLM) to automatically reference a brand’s available online content and create compelling email subject lines that will get target audiences clicking through. Movable Ink’s Insights Model generates unique customer profiles based on evolving tastes and engagement data, then enables marketers to predict and report on what content is most effective and resonating with their audience.
Invoca announces new generative AI-powered features for marketing, e-commerce, and contact center teams to drive profitable revenue growth. New solutions build on Invoca’s proven history of providing actionable, trusted AI that helps consumer brands acquire more customers by improving digital advertising and contact center performance.
LodgIQ™ the premier AI-powered revenue management technology provider, has announced the launch of four new revenue optimization products for the hospitality industry as part of the LodgIQ AI suite: MarketIQ, BusinessIQ, ForecastIQ, and GroupIQ. After years of research and development by the talented engineering team at LodgIQ, the company has unveiled highly anticipated solutions in the commercial space.
Perplexity AI closed a Series A funding round led by New Enterprise Associates, with participation from Databricks Ventures and angel investors including former GitHub CEO Nat Friedman and Meta chief scientist Yann LeCun. The fresh tranche comes as Perplexity reports that it had 10 million monthly visits and 2 million unique visitors in February alone.
Microsoft announced Thursday that it’s incorporating a new set of generative artificial intelligence capabilities into its Dynamics 365 platform for automating business functions in areas such as finance, sales and human resources. An upcoming AI-powered financial planning and analysis add-on for CFOs “will build on this powerful foundation to help finance managers and business analysts spend less time slicing and dicing data,” she said.
Google announced new capabilities, some of which it previously previewed at its I/O conference, heading to Search Generative Experience (SGE) — the moniker for its experimental search experience — focused on travel and shopping. Google’s new AI-powered search experience, released in May, might have gotten a mixed reception. But the search giant isn’t letting that slow its feature roadmap.
Hotjar has already begun adding AI-powered features to the platform, with the initial focus on the Surveys tool. With the new survey generator, product and marketing teams can simply tell Hotjar AI what the research goal is—say, ‘measure user satisfaction’, for example. It will create the survey and ensure the right questions are being asked to get the actionable insights needed.
