AI Weekly Updates: IAS launches MFA AI-Driven Site Detection & Avoidance Technology

Stagwell’s bold acquisition of Left Field Labs strengthens its AI capabilities and positions the company as a major player in the AI landscape. This move sets the stage for industry revolution and unprecedented growth in the AI-driven era. Meanwhile, IAS combats ad fraud with its AI-driven site detection and avoidance technology, MFA, providing a much-needed solution to protect brands and improve brand safety. Klarna’s AI-powered feature, Shopping Lens, transforms the shopping experience by enabling users to find products through visual search technology. Baidu’s LLM-ERNIE 4.0 empowers businesses to streamline marketing efforts and achieve unparalleled efficiency. MPowered Mortgages introduces Marketing Assist, an AI tool that creates dynamic marketing content for brokers, empowering them to attract and engage customers effortlessly. FunnelStory revolutionizes product development and sales with its AI-powered platform, offering actionable insights and optimizing revenue growth. Brace yourself for a new era of limitless possibilities in the world of AI.

Stagwell acquires Left Field Labs as it doubles down on AI transformation

Source: Marketing Dive (marketingdive.com)

AI Summary:

In a bold move to strengthen its AI capabilities, Stagwell has acquired Left Field Labs, solidifying its commitment to digital transformation. The strategic acquisition positions Stagwell as a major player in the AI landscape, allowing it to leverage cutting-edge technology and innovative solutions. With this bold step, Stagwell is poised to revolutionize the industry, paving the way for unprecedented growth and success in the AI-driven era. Brace yourself for a new era of limitless possibilities.

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IAS launches MFA AI-Driven Site Detection & Avoidance Technology

Source: MarTech Cube (martechcube.com)

AI Summary:

IAS has launched an AI-driven site detection and avoidance technology, MFA, to combat ad fraud and improve brand safety. The technology uses machine learning algorithms to detect and avoid fraudulent sites, ensuring that ads are placed on reputable sites that align with a brand’s values. With MFA, IAS is taking a proactive approach to combat ad fraud and protect brands from potential reputational damage. This cutting-edge technology is set to revolutionize the industry, providing a much-needed solution to a persistent problem.

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Klarna adds AI-driven shopping lens to app

Source: Retail Dive (retaildive.com)

AI Summary:

Klarna has launched a new AI-powered feature, Shopping Lens, on its mobile app, enabling users to search for products using visual search technology. The feature allows users to take a photo of an item, and the app will provide similar products available for purchase. With Shopping Lens, Klarna is revolutionizing the shopping experience, providing a convenient and efficient way for users to find the products they’re looking for. This cutting-edge technology is set to transform the e-commerce landscape, paving the way for a new era of seamless and personalized shopping.

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Baidu launches new LLM ERNIE 4.0 that turns one person into ‘an AI marketing team’

Source: VentureBeat (venturebeat.com)

AI Summary:

Baidu, the tech giant, has unveiled LLM-ERNIE 4.0, a groundbreaking AI tool that transforms one person into an entire marketing team. With this cutting-edge technology, businesses can now streamline their marketing efforts and achieve unprecedented efficiency. LLM-ERNIE 4.0 leverages advanced natural language processing capabilities, empowering users to generate compelling content, optimize campaigns, and analyze customer data effortlessly. This game-changing innovation is set to redefine the future of AI-driven marketing strategies and propel businesses towards unparalleled success.

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New AI-powered marketing tool for brokers launches

Source: Mortgage Professional (mpamag.com)

AI Summary:

MPowered Mortgages, a leading fintech lender, has unveiled Marketing Assist, an innovative tool that utilizes artificial intelligence and large language models (LLMs) to create dynamic marketing content for brokers. With the ability to generate social media posts, marketing emails, blog posts, website content, and video scripts within seconds, brokers can effortlessly attract and engage customers. This game-changing platform aims to empower smaller brokers and those just starting out, providing them with professional marketing materials and streamlining their business growth.

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FunnelStory Introduces AI-Powered Product Funnel Intelligence Platform

Source: Destination CRM (destinationcrm.com)

AI Summary:

FunnelStory, a leading marketing and sales intelligence provider, has launched an innovative AI-powered product funnel intelligence platform, revolutionizing the way businesses approach product development and sales. With its advanced machine learning algorithms, this cutting-edge platform empowers users to track customer behavior, identify key trends, and generate actionable insights that drive revenue growth. FunnelStory’s game-changing solution enables businesses to optimize their product funnels, streamline their sales strategies, and stay ahead of the competition. Prepare for a paradigm shift in product development and sales with FunnelStory’s AI assistant at your side.

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