Google Ads’ AI-powered Demand Gen tool, Maxi-Cash’s AI-powered virtual personality, and Bazaarvoice’s acquisition of Affable AI are among the latest developments in the AI industry. AlphaSense has reached unicorn status after raising $125 million in a funding round led by Blackstone Growth, while Zeotap’s Ada uses machine-learning algorithms to streamline audience segmentation. Lingio and IAAP have partnered to launch the first-ever accessible AI workforce training platform, while Klarna’s AI-powered image recognition tool revolutionizes online shopping. Hitachi Vantara’s Virtual Storage Platform features advanced AI-powered analytics, providing businesses with a more flexible and scalable solution for their data storage needs. These innovative technologies represent significant steps forward in their respective industries, providing businesses with the tools they need to stay competitive in today’s fast-paced digital landscape.
Google Ads rolls out Demand Gen globally
Source: MarTech (martech.org)
AI Summary:
Google Ads has globally launched its AI-powered Demand Gen tool, offering advertisers the ability to create visually engaging content that streamlines the process of discovering and converting consumers. The tool provides a range of formats, including videos, carousels, and product feeds, tailored to the audience’s interests and search intent. With the Lookalike segments feature, advertisers can discover new potential customers and maximize performance with a bidding strategy that fits their goals. According to Google, Demand Gen can achieve 3X higher click-through rates at a 61% lower cost per action than paid social campaigns.
Maxi-Cash’s new brand ambassador is an AI-powered virtual personality
Source: Marketing-Interactive (marketing-interactive.com)
AI Summary:
Maxi-Cash, a pawnbroking and moneylending company in Singapore, has introduced an AI-powered virtual personality named “Maxine” as its brand ambassador. Maxine is designed to provide customers with a more personalized and engaging experience by interacting with them through various channels, including social media, chatbots, and in-store displays. The virtual personality is powered by AI technology that enables her to understand customer needs and preferences and offer tailored recommendations. With Maxine, Maxi-Cash hopes to enhance its customer engagement and differentiate itself from other pawnbrokers in the market.
Bazaarvoice acquires AI driven marketing platform Affable.ai
Source: eCommerce News New Zealand (ecommercenews.co.nz)
AI Summary:
Bazaarvoice has acquired Affable AI, an AI-driven marketing platform that helps brands and agencies to identify and engage with influencers. The acquisition aims to strengthen Bazaarvoice’s influencer marketing capabilities and offer more ways to drive brand awareness and sales. Affable AI’s technology leverages machine learning algorithms to analyze social media data and identify influencers who are most likely to resonate with a brand’s target audience. The acquisition is expected to enhance Bazaarvoice’s position in the rapidly growing influencer marketing space.
Market Intelligence Centaur AlphaSense Rockets to $2.5 Billion Valuation
Source: Yahoo Finance (finance.yahoo.com)
AI Summary:
AlphaSense, a search engine for business intelligence, has reached unicorn status after raising $125 million in a funding round led by Blackstone Growth. The platform uses AI to help users search for and analyze valuable business insights from millions of documents in seconds. With over 1,000 enterprise clients, including some of the world’s largest financial firms, AlphaSense has established itself as a leading player in the business intelligence space. The new funding will be used to accelerate its growth and expand its offerings to new markets.
Zeotap Introduces Ada: The AI-companion for Audience Segment Creation
Source: ExchangeWire.com (exchangewire.com)
AI Summary:
Zeotap has introduced Ada, an AI-powered companion for audience segment creation that enables marketers to build custom segments that reflect their target audience’s interests and behaviours. Ada uses machine learning algorithms to analyze data from various sources, such as social media, search engines, and e-commerce platforms, to identify patterns and insights. The tool then generates detailed audience profiles that allow marketers to deliver more personalized and relevant messages. Ada is designed to streamline the audience segmentation process, making it faster and more efficient than traditional methods.
Lingio and IAAP Pioneer First Accessible AI Workforce Training Platform
Source: AiThority (aithority.com)
AI Summary:
Lingio and IAAP have partnered to launch the first-ever accessible AI workforce training platform, aimed at providing employees with disabilities the opportunity to learn and develop new skills in the AI industry. The platform uses advanced machine learning algorithms to create personalized training programs that cater to each individual’s unique needs and abilities. The program is designed to be accessible to all, including those with visual, auditory, and physical impairments. The partnership is a significant step towards creating a more inclusive workforce and providing equal opportunities for all.
Klarna Launches AI-Powered Image Recognition Tool
Source: Investopedia (investopedia.com)
AI Summary:
Klarna has unveiled its new AI-powered image recognition tool, revolutionizing the way consumers shop online. The tool allows users to simply snap a photo of any item they desire and instantly find similar products available for purchase. Leveraging the power of machine learning, Klarna’s tool analyzes the image and matches it with relevant items from its extensive database. This innovative technology not only enhances the shopping experience but also enables users to discover new products effortlessly, making online shopping more convenient and efficient than ever before.
Hitachi Vantara launches next-gen virtual storage platform
Source: IT Brief Australia (itbrief.com.au)
AI Summary:
Hitachi Vantara has launched its next-generation Virtual Storage Platform, providing businesses with a more flexible and scalable solution for their data storage needs. The platform features advanced AI-powered analytics that enable users to gain valuable insights into their data and optimize storage performance. With its modular design, the platform can be easily customized and expanded to meet the evolving needs of businesses. Hitachi Vantara’s Virtual Storage Platform represents a significant step forward in data storage technology, providing businesses with the tools they need to stay competitive in today’s fast-paced digital landscape.
NOTE & DISCLAIMER
AffJumbo does not endorse or guarantee the accuracy, completeness, or reliability of the information contained in any summary, nor does it assume any liability for any errors or omissions in the summary or the original content. Users are solely responsible for evaluating the information provided and should not rely solely on the summary for any purpose.
