While the options may seem confusing and overwhelming, there are a few key factors to consider when making a selection. By knowing what to look for, you can greatly improve your chances of success in finding a reliable, profitable affiliate program.
- Performance records can tell you how successful a program’s members have been in their campaigns.
- Reputation matters because a well-respected program will nurture a more positive and profitable working relationship.
- Quality customer service and technical support are also essential components in evaluating every application.
- Consider the associated fees and costs carefully – do these fit in line with your budget?
By looking at each parameter objectively, you can make an informed decision and choose an affiliate program that will be mutually beneficial for you and the program.
Any successful affiliate marketing endeavor requires careful consideration, and the same goes for program selection. Start by making a checklist of all the features and capabilities you need from a program, then use these three criteria to review the available options in the competitive market. By doing this, you will increase your chances of finding an affiliate partner that best meets your needs.
Filter #1: Ease of Conversion
If you’re researching ways to monetize your blog or website, affiliate programs are a great place to start – but how do you know which programs are the best fit for you? After taking the time to construct a list of affiliate programs related to your target niche, it’s time to take a closer look at exactly what they offer.
- To determine which ones to prioritize, consider the type of conversion that the program offers – whether it’s a per sale conversion, a CPA conversion (for email or zip code collection), or a Pay-Per-Click (PPC) conversion.
- Pay-Per-Click is usually the easiest conversion point, so focus on these first, and work your way down to the one that pays you the most percentage on each conversion.
Doing this careful research will help you determine which program is the most financially beneficial for you, and make sure you get the best return on your investment of time and effort.
Filter by EPC
It pays to pay attention to EPC. By evaluating the average earning per click for a given affiliate program, you gain an insight into the program’s ability to convert traffic – and this is vital for deciding how to best monetize your hard-earned website traffic.
- Far too often, marketers fall prey to the illusion that high commission rates necessarily equate to a successful affiliate program.
- It’s only when analyzing the program’s EPC that you get a true picture of just how well it will convert visitors.
- For example, an affiliate program offering an eye-catching $200 commission may seem very appealing, yet their conversion rate could be very low, and as such, the average EPC – and thus potential earnings – is hugely compromised.
- On the flip side, an affiliate program may offer a commission rate of just a few cents or even nothing at all. But with a high conversion rate, the EPC ultimately gives a more accurate reflection of the potential earnings.
Knowing this, monitoring the EPC then becomes a crucial activity for decision-makers looking to maximize their monetization strategy. In short, EPC provides an indispensable metric allowing savvy marketers to identify truly lucrative affiliate programs and make wise decisions when evaluating their potential returns – a critical success factor when it comes to successfully monetizing website traffic.
Filter by Promotional Material: Balancing Availability & Flexibility
If you’re an affiliate looking to maximize your profits, the search for the perfect affiliate program should involve more than just finding a profitable niche or selecting an attractive offer. You also need to pay attention to factors such as the ease of conversions, the quality of the promotional material available, and the flexibility the program will give you in creating your own materials.
When analyzing prospective affiliate programs, start by looking at the offers themselves. Your ideal program should present offers that have high conversion rates and provide you with a good ROI. At the same time, the offer should also be simple and straightforward, so interested visitors don’t abandon your page in confusion.
Once you’ve narrowed down your list of programs to those that provide high-converting offers, move on to promotional materials. Most affiliate programs will provide some kind of material such as banners, email swipes, and ad graphics.
- Take the time to review these materials and decide if they will effectively engage your target audience.
- If the available material is insufficient, make sure the program will give you the freedom to craft attractive replacements.
By being mindful of these factors, you can select the perfect affiliate program for your business. Following this careful vetting process will help you launch successful campaigns that will generate maximum profits.
Enroll in as Many Qualified Programs as You Can
Once you understand the filters you need to use, you can sign up for the programs that have survived the three-stage filter process.
- Although some programs will have restrictions on countries that traffic can come from, this doesn’t mean that if you live outside the accepted countries you can’t qualify; you just need to make sure you are sending the right type of traffic to the right program.
- Be sure to double-check the list of accepted countries first.
